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International Breweries launches Hero campaign

Alexander Okere International Breweries Plc has launched a new campaign tagged ‘Aha Gi Efula’ (may your name never be forgotten), in honour of cultural heritage. It said the campaign emphasised the importance of one’s name, personal identity, and leaving a legacy. Speaking during the launch, the Marketing Director, International Breweries Plc, Tolulope Adedeji, explained that

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